WE COULDN'T FIND THE JUMPER WE WANTED.
So we started designing it. Piste & Line began with a simple frustration: too much ski clothing felt either overly technical, overly branded, or too much like costume. We wanted something different.
THE JUMPER WE COULDN'T FIND.
We wanted premium Alpine knitwear with the character of classic European ski style, but designed to feel just as natural in the chalet, the bar, the city, or anywhere winter takes you.
Something distinctive without being loud. Refined without being precious. Rooted in mountain culture without pretending to be technical equipment.
STRONG DESIGN. NO UNNECESSARY NOISE.
Piste & Line is built around strong silhouettes, natural fibres and recognisable details. We don't believe premium has to mean oversized logos, endless technical features or invented heritage.
The product should do the work: great fit, great materials and a design language strong enough to be recognised without shouting.
A MODERN ALPINE CLOTHING HOUSE.
We're starting with knitwear because that's where the idea began: distinctive sweaters and roll-necks that feel completely at home in the mountains but don't depend on them.
From there, the ambition is broader: a modern Alpine lifestyle brand built around quality, restraint and a clear visual identity.
INSPIRED BY THE MOUNTAINS.
DEFINED BY THE LINE.
The line is our visual language: a piste, a racing stripe, a path across fresh snow. It runs through the name, the garments and the identity.
A HIGHER STANDARD.
DISTINCTIVE
Recognisable design without oversized branding. Pieces with a clear point of view.
CONSIDERED
Fewer garments, better materials, stronger details and purposeful design.
ALPINE
Rooted in mountain sporting culture, but designed to work far beyond the piste.
THIS IS JUST THE FIRST LINE.
Collection 01 is currently in development. We're building Piste & Line openly and inviting our first community to help shape which pieces make it into production.